Hi,
we are BATCH
Games, worlds and UGC for brands in Roblox
From the idea and production to promotion and analytics — one team building brand games since 2019
We build games and brand integrations in Roblox
Launch is only the start: how players find the game
A player walks through a portal in a popular game into the brand world
Ads in recommendations, search and inside other games
Walkthroughs, launch streams, tournaments and collab items
Meet the brand in a familiar game, then jump to its world
Every update and season is a new wave of attention and a reason to return
Website, social media, QR packaging, stores and CRM
MTS Junior: JUN-PARK — from launch to the fourth wave
visits
favourites
years in Roblox
An amusement park to promote the MTS Junior subscription: mini-games based on its services, hide-and-seek, obstacle course, beat making. In-game currency “juns” and Robux prizes
First update: a new island with a beach, ice cream, bonuses, easter eggs and mini-games for the #JuniorVibeMTS summer campaign
A new visual style and a four-zone quest on digital literacy: spot a scam call, filter content, build a plan, defend the park's core
“Catch the scammers” update: a park-wide quest to unmask dishonest NPCs and call the MTS defender. Daily quests, buffs and free UGC
MTS RIIL: a youth city in Roblox — launch and update
Goal: introduce the new RIIL youth plan to Gen Z and Alpha through play, not ads
What we did: a cyberpunk city where the plan's perks became mechanics: NPC quests, clans and leaderboards, UGC customisation, MTS Urent and MTS Music integrations
Goal: tell about the plan update — AI, unlimited data, rollover GB — and bring back first-version players
What we did: clans 2.0 and a fifth clan, LLM-powered AI NPCs, three new locations: GIGATOWER, a dance floor with an AI DJ, a hoverboard race
Roblox fits any business
The question is not “does the platform fit” but “what will people play with you”Your customers, future employees and fans already spend hours here every day. We find the mechanic that turns the brand's product into play
What project fits your industry
Digital fashion: the brand on the avatar — in every game at once
The avatar is how players express themselves. They put on the brand’s item themselves and wear it in any game, in front of friends
The brand is seen beyond its own game, the community gets its gear, every new drop is a reason to return
Unique owners, items claimed and bought, sales, cost per item, in-game wear
We’d love to work with you!
Tell us your goal — we show the first concept 3 days after the brief